EPB logo

EPB, an agency of the City of Chattanooga, was created in 1935 to provide electric power to the people of the greater Chattanooga area. Today they serve more than 169,000 residents in a 600 square-mile area that includes Chattanooga and several neighboring counties in Tennessee and North Georgia. In 2007 EPB announced plans to create a high speed fiber optic broadband network which was completed in 2011.

My Role

Designer, Medium, 2010

The Challenge

Since 1935 EPB has provided electric power to the people of the greater Chattanooga area. In 2009, EPB introduced a new suite of services using the area’s only 100% fiber optic network allowing customers to purchase Fi-Speed Internet, Fi TV, and Fi Phone. The introduction of these services resulted in the need for new and updated web properties with a visual style that fit the brand guidelines.

EPB home page
Home page for EPB Power.

The Solution

Although the project was fairly open-ended, my team at Medium focused on a few particular goals: restructure the information architecture to incorporate new services, create a distinction between business and residential services, incorporate several third-party services, allow people to sign-up for new services online, and create a richer visual experience.

New features were also implemented to create a more transparent flow of information from EPB to the customer, a goal set by the client. These features included, among others, an outage map that displayed, in real-time, the number of outages in each city district and an inquiry wizard that allowed customers to receive the answers to any question about EPB within a few simple steps.

EPB Inquiry Wizard
The EPB Inquiry Wizard allowed customers to receive the answers to any question about EPB within a few simple steps.

The Results

In November of 2009, EPB was awarded a federal stimulus grant in the amount of $111 million from the Department of Energy for expediting the build and implementation of the Smart Grid. By September of 2015 EPB Fiber provided service to more than 61,000 homes and more than 5,000 businesses. In 2015 an EPB commissioned study conducted by the University of Tennessee at Chattanooga's Department of Finance estimated the EPB Fiber Network helped add at least 2,800 jobs and $865.3 million to the local economy.

EPB MyFi dashboard
EPB Fiber customers could access their email, voicemail, tv content, and EPB account via the MyFi dashboard.
EPB MyFi tv channel listing page
The tv section of MyFi allowed users to view their recordings and a channel guide.
EPB MyFi modal for recording tv shows
Users could choose to record a single episode or the entire series from the MyFi channel guide.