FSG Bank logo

FSG Bank is a financial institution that has served communities in Tennessee and North Georgia since 1999. They have provided customers with superior consumer and commercial financial services including investment management, mortgage banking, and financial planning.

My Role

Designer, Medium, 2010

The Challenge

Focused on establishing a banking experience that revolves around the needs of the customer, FSG Bank created a superior franchise that needed an online presence of equal quality.

FSG Bank credit card comparison page
Comparison pages were designed so customers could quickly understand the difference between the types of credit cards, loans, and checking accounts FSG Bank offered.

The Results

As part of the Medium team I developed a website centered around the wide range of services FSG Bank offered. This process began by restructuring the information architecture to more accurately show the range of available services. Later, the look of the site was developed using isolated photography and elements from the FSG Bank brand guidelines.

FSG Bank home page
The home page designed for FSG Bank.
FSG Bank news page
FSG Bank could update customers about recent events with the news pages that were designed.
FSG Bank location map page
Customers could easily discover banks in the area using the locations page.