OpenTable, a member of The Priceline Group, is the world's leading provider of online restaurant reservations, seating more than 20 million diners per month via online bookings across more than 38,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back.
Market and customer demand were driving the need for OpenTable to expand into the casual dining market.
In 1999, OpenTable started serving a limited number of restaurants in San Francisco by providing online restaurant reservations. By 2015, OpenTable had grown to serve more than 32,000 restaurants in 8 countries. This growth, along with a growing casual dining market, created a demand for a service that allowed diners to join a restaurant’s waitlist.