Projects
Design system and redesign
A flexible and comprehensive style guide was created for MailChimp that expanded capability for building features quickly, efficiently, and consistently.
Multivariate testing
MailChimp’s A/B testing options were expanded to allow users to test up to eight different versions of content in order to compare performance.
Comparative reports
A reporting tool was created and integrated into MailChimp which allowed users to generate reports for effective campaign performance tracking.
Delivery insights
A feedback block was created and integrated, allowing users to easily and effectively track the status of their MailChimp campaigns.
Compliance insights
A tool was developed which allowed MailChimp users to gain insight about their reputations– both current and future– through the examination of collected data.