MailChimp

Delivery insights

Product Designer

After sending a campaign to a large list, it was often difficult for users to understand when the campaign started sending and how many campaigns had been sent.

To make this process more transparent, we created a feedback block that appeared on a report after a campaign was sent. Here, users could see the status of the sending process for the campaign. We also presented users with an option to cancel the send. If the user decided to cancel the send, MailChimp would then create a segment based on the subscribers who received the campaign before it was cancelled, allowing users to quickly send a follow-up response to anyone who accidentally received a campaign.